Missed out on the fashion chatter this week? We’ve got you covered. Every week, our inbox is flooded with hundreds of press releases, but we made it our mission to sift through all the noise so you don’t have to. Here’s your quick recap of all the key fashion news from June 28 to July 4, served up in bite-sized pieces so you can catch up fast…
Versace Unveils Donatella’s Final Campaign
Donatella Versace’s final campaign for the House marks a powerful closing chapter in one of fashion’s most iconic tenures. The Fall/Winter 2025 campaign, shot by Mert & Marcus, blends archival and new designs to honor her legacy—spotlighting the bold femininity, fearless self-expression, and signature sensuality that have defined her vision. Familiar faces and close friends like Kate Moss and Liu Wen wear metallic mesh and newly launched pieces like the Virtus bag, which nod to enduring Versace codes. “These images were created to celebrate the soul of the Versace woman,” Donatella shared, highlighting themes of love, strength, and loyalty. As she steps down and Dario Vitale prepares to take the reins, this campaign serves not only as a tribute to her legacy, but as a bridge toward the brand’s future.
The “White” Pack Is Skepta and PUMA’s Cleanest Drop Yet
PUMA and Skepta have teamed up once again for the launch of the Skope Forever “White” Pack, dropping July 5 online, in flagship stores, and select retailers. The collaboration reimagines the Skope Forever sneakers in two clean white colorways, featuring chrome accents and translucent soles—one icy blue, the other smoky black. The design blends mesh with smooth and patent leather overlays, finished with co-branded detailing on the tongue and outsole for a bold, futuristic look. The drop also includes a curated apparel lineup of techwear-inspired pieces like sculpted gilets, structured shorts, hooded jackets with adjustable toggles, and a silk-touch cap—crafted from lightweight, reflective materials that balance performance with style.
Lee Know Joins Gucci as Newest Global Brand Ambassador
Stray Kids’ Lee Know has officially been named Gucci’s newest brand ambassador, marking a natural evolution of his long-standing relationship with the fashion house. Frequently spotted in Gucci at events and editorials—and having attended the Gucci Cruise 2025 show in London—the K-pop star embodies the brand’s creative ethos with his distinctive style and artistic versatility. Gucci highlighted his multifaceted talent as a performer, songwriter, and composer as key reasons for the appointment, with Lee Know expressing his excitement to be part of the brand’s “visionary journey of creativity.” As Stray Kids continue to dominate global luxury fashion, Lee Know’s ambassadorship brings Gucci a powerful mix of global influence and an intensely devoted fanbase, with more campaigns and fashion week appearances likely on the way.
Louis Vuitton’s Vivienne Just Unlocked Her Fashion Era
First introduced in 2017, Vivienne is Louis Vuitton’s playful house mascot, originally created to bridge the world of luxury and imagination. Part flower, part doll, and often styled with signature LV elements like Monogram petals or miniature trunks, she was designed to bring a sense of whimsy to the brand’s heritage. Now, in the “Fashionista” capsule, Vivienne takes center stage as a style icon, reimagined in eight maxi-sized figurines—LV Denim, LV Malletage, LV Golden, Pink Lady, LV Parisienne, Shopaholic, LV Mix, and LV Rock—each crafted from fine leather and fur with its own distinct personality. Designed as both collectible sculptures and bag charms, the pieces reflect Louis Vuitton’s signature motifs and expert craftsmanship. For collectors, the limited-edition Vivienne Fashionista Coffret—a Monogram canvas trunk-inspired display case with gold-finish hardware—was created to house the full set, blending the brand’s storied savoir-faire with a fresh, collectible twist.
Ounass Unveils New Resort Collection Just In Time For Summer
Meryll Rogge Wins 2025 ANDAM Grand Prize
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Belgian designer Meryll Rogge has been named the Grand Prize winner of the 2025 ANDAM Fashion Awards, one of France’s most prestigious fashion honors. Announced on June 30 during a sweltering ceremony in the gardens of Paris’ Palais Royal, the win comes with a €300,000 prize and a year-long mentorship with Sidney Toledano, senior advisor to LVMH’s Bernard Arnault and president of IFM. Known for her bold and cerebral designs, Rogge—an Antwerp Royal Academy graduate who launched her label in 2020 after working with Marc Jacobs and Dries Van Noten—was praised by ANDAM president Guillaume Houzé for transforming ambiguity and hybridity into a “masterclass in contemporary culture.” Other winners include Alain Paul (Special Prize, €100,000), Burç Akyol (Pierre Bergé Prize), Sarah Levy (Accessories Prize), and Losanje (Fashion Innovation Prize), each receiving mentorship from leading industry figures such as Alexandre Mattiussi and Sophie Delafontaine.
The post Week in Chic: All the Fashion News You Might Have Missed (June 28 – July 4) appeared first on MILLE WORLD.
