There’s something about a beach club that feels like the ultimate escape. Sun spilling over infinity pools, cocktail glasses catching the light, the slow shuffle between loungers and the sea, a beach club is never just a stretch of sand with sunbeds. It’s a carefully orchestrated experience, where architecture meets horizon and leisure is designed down to the last detail. Light filters across teak decks and sculptural parasols, music hums at the pace of the tide, and the day unfolds with an effortless rhythm of swim, sip, and linger. Equal parts destination and state of mind, these spaces are where the language of luxury feels as natural as the sea itself. Into this lineage now steps Casablanca, unveiling its very first branded beach club in Dubai, a setting where the luxury brand’s distinctive aesthetic merges with the city’s shoreline energy.
Unfolding on the sands of Atlantis, The Palm, Casablanca Beach Club arrives in partnership with e-tailer Ounass. Here, the maison’s pastel-dipped vision extends from parasols and loungers to bespoke cabanas and a beachside restaurant, each detail conceived as an extension of the brand’s refined Moroccan-French DNA with every element carrying the Casablanca signature, right down to the pillows, towels, and umbrellas. The result is not simply a new venue, but a curated environment where Casablanca’s universe is rendered tangible.
Anchored by two glittering pools, the club is designed for both spectacle and seclusion. Ten private cabanas offer varying moods of retreat— from Maison cabanas with plunge pools to panoramic poolside sanctuaries— while the shoreline stretches out with Riviera loungers, daybeds, and elevated flying beds that create the illusion of floating on water. Everywhere, the palette is unmistakably Casablanca: elegant, light-filled, and dipped in signature hues that blur the line between fashion and leisure.
The culinary experience is equally expressive. Guests can linger over a menu built around sharable showpieces, from towering assortments of sushi and sashimi to Gillardeau oysters, harissa prawns, and black truffle burrata flatbread. With 200 seats, the restaurant shifts easily between a sun-drenched lunch and a twilight dinner, its rustic textures softened by pastel accents that carry the Casablanca imprint indoors.
At the club’s entrance, a dedicated Ounass pop-up boutique completes the immersion. Visitors can browse Casablanca’s FW25 capsule with the option of having purchases delivered straight to a sun bed. It’s a seamless extension of the beach club’s ethos: every touchpoint attuned to an effortless sense of luxury.
Casablanca Beach Club is open daily from 10am to 8pm, welcoming guests 21 and over during the day, and families for dinner service after 6pm. Access starts from AED 250 on weekdays with redeemable credit toward food and beverage, scaling up to more elaborate cabana experiences across weekends.
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